Duracell Sustainable Packaging

This project reimagines Duracell’s packaging with a focus on sustainability by replacing traditional plastic materials with eco-friendly alternatives. The redesigned packaging utilizes recycled paper and biodegradable ink, reducing environmental impact while maintaining Duracell’s strong brand identity. The design balances functionality and aesthetics, ensuring durability and visibility on store shelves. With a minimalistic approach, the packaging highlights key product information while reinforcing Duracell’s commitment to sustainability. This initiative aligns with growing consumer demand for eco-conscious packaging solutions, offering a responsible alternative without compromising quality or performance.